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Pretty Smithy Ltd Privacy and Security Policy – Last edited 21/02/2020


Pretty Smithy Ltd (t/a Pretty Smithy Bridal) is a limited company registered in England and Wales with company registration number 11883288.


We may change our privacy policy from time to time. This policy was last updated on 21/02/2020. This page is designed to provide our customers details of how we use the information provided to us during any communication including, but not limited to, telephone calls, email communication, communication by post and via our website.


What information we hold and how we process it:


We only collect, process or store your information for the purpose of:

  • Scheduling your appointment at our bridal boutique

  • To complete your order

  • To complete any alterations required on your gown

  • To communicate with you, if you have opted into receiving promotional emails or materials from us

We will only share your information when we need to fulfil part of your order or are obliged to legally.


Below are a few reasons why we collect, store or pass on your information:


  • To facilitate/process the scheduling of your appointment at our Bridal Boutique

  • To process your order which you have placed in person, on our website or over the phone.

  • We will pass on your information to third parties in order to complete your order.

  • We will pass on your information to third parties in order to keep you updated on the process of your order via SMS, email and telephone.

  • We may pass on your information to third parties in order to schedule and complete alterations on gowns purchased from us

  • We may pass on your information to third parties to get in touch to make sure you are happy with the service we have provided to you.

  • We may pass your information onto third parties for fraud prevention.


Communication and records of communication


If you get in touch with us via telephone, email, text or any alternative means of communication which may relate to your order, we may keep a record of this. This helps us improve our customer service in relation to your order and also enables us to resolve any problems and answer questions relating to your order.


Any medium of communication may be recorded for the necessary timescales relating to your order. Telephone calls may also be recorded for training and regulatory purposes.


Communication you will receive from us


We will never contact you with marketing information you have not asked for or explicitly opted in to receive. All communication you will receive from us or any third party will be for the sole purpose of completing your order or ensuring you are happy with the service we have provided.


Sharing your information


As outlined above, we will never share your information to any third party or service provider unless it meets the following criteria:

• We are legally obliged to do so.

• We need to pass on your information to a third-party in order to complete your order or its delivery.

• We need to pass on your information in order to communicate with you regarding your order.


We will never sell your information. We will always comply with the Data Protection Act 1998 and all other relevant legislation.

We use secure third party payment service providers instore at our boutique in order to take card payments. We do not have access to, keep or store any card details.

We use third party payment service providers which are integrated into our website. When you pay using one of these methods (e.g. Paypoint) you are redirected to the provider's portal. Your use of these services is subject to the terms and conditions of the payment providers.




We require the use of cookies in order to use and navigate our website. They help you add products to your cart, look at products you have viewed previously, or help us in case our website has an error.


We never use cookies to show you adverts on our site or target you for future advertising.


We do use analytical cookies to help us learn how you are using our website. This is completely anonymous and is for the benefit of making the site easier to use and measure volume of people on our site, we use this information to help the maintenance and appearance of our site going forward.


Privacy and Security


Your privacy and security are important to us. We use SSL certificates throughout the entire site in order to protect our customers. When browsing our website, you should look for the green padlock and 'https' in the address bar. These should always be present when browsing our website and placing an order.


All order information is stored on secure servers provided by third party companies that comply with all data protection laws.


All orders on our website are also protected by Verified by Visa and Mastercard SecureCard. If you have enrolled in this service, you will be required to provide this information when passing through the checkout.


Contacting us


If you have any questions relating to this privacy and security policy or you would like to know what information we hold about you as a customer, please do not hesitate in contacting us. You can call us on 01803 362392 or alternatively you can write to us at our shop address 335 Torquay Road, Paignton, TQ3 2EP.

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