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Pretty Smithy Bridal & Prom
An Appointment-Only, Size-Inclusive wedding & prom Dress Boutique in Paignton, Devon
Welcome to our private, body-positive sanctuary nestled in the heart of Torbay.
We believe that finding your dream gown should be one of the most joyful experiences of your life.
Whether you are searching for an exclusive designer wedding dress or the ultimate show-stopping prom gown, our boutique operates strictly by appointment only to ensure you and your loved ones enjoy exclusive use of our luxury bridal and prom boutique.
Our Bridal Collection
Discover our romantic, carefully curated collections from some of the most respected wedding dress designers in the industry, including Madi Lane Bridal, Serene by Madi Lane, True Bride and Millie May.
We pride ourselves on a kind-hearted, size-inclusive approach, carrying an incredible selection of unique and classic gowns with overall sample sizes from 6 to 36, and a dedicated curvy showroom collection specifically in sizes 18 to 36.
Our website acts as a digital lookbook showcase to help you browse our collections before your visit.
Pretty Smithy Prom
Find your ultimate dream prom look in a warm, welcoming, and entirely body-positive environment.
We carry an extensive range of designer prom dresses with sample sizes spanning from 000 to 24.
To ensure your complete peace of mind, we run an exclusive Prom Book policy—once you find your perfect dress with us, we promise never to sell that exact style or colour to anyone else attending your school's prom!
Book your Private Wedding or Prom Appointment in Torbay
Because we give our full dedication to one client at a time, we cannot accept walk-ins.
We proudly welcome brides and prom clients from across South Devon, Torquay, Brixham, Newton Abbot, Exeter, Plymouth, Barnstaple and Cornwall to our private Paignton studio.
Our wedding dress collections typically range from £599 to £2699, with designer prom gowns from £299, offering beautiful options for every budget. Weekend slots fill up quickly, so we highly recommend reserving your space in advance.
Real Pretty Smithy Stories
Tania Robinson, Paignton
"Absolutely amazing 😍
I'd visited 4 or 5 wedding dress shops around Devon before I got the chance to head to Paignton. I wish I'd not even bothered with the other shops. From the moment I stepped through the door I felt at ease and confident.
As a curvier lady I was unenthusiastic about finding my dream dress as my previous experiences hadn't been great. Amy listened to what I wanted, gave incredibly useful input without pushing my requests aside which other shops had done before and helped my entourage and I pick out some stunning gowns to try.
I cannot say enough positive things about this fantastic, sweet shop. There is an free on street parking right outside and the dresses in store are amazing, with plenty of different styles and price points.
Honestly ladies don't waste you time going anywhere else.
Thank you so much Amy & the team for turning my experience around and making my perfect gown a reality."
Sharon Bidgood, Devon
"We visited this shop today for my daughters wedding and the whole experience was amazing. There is a fantastic range of dresses which were completely different to other shops, and they also had numerous plus size dresses as well ... which were fabulous.
Amy was so helpful and friendly she made it a wonderful experience for all of us . This has to be one of my favourite bridal shops"
Carole Ann, Devon
"I was privileged to help my daughter chose her wedding dress today.
From entering the shop to leaving we were treated like royalty.
Our host was Amy,whose knowledge was amazing ,along with recognising when a choice of dress was not suitable.
We can not fault Amy and the fantastic array of dresses in store.
Definitely worth a 5***** award."
Where to find us
Pretty Smithy Bridal & Prom
62 Torquay Road, Paignton, Torbay, Devon, TQ3 3AA
(On the corner of Torquay Road and Hyde Road—look for our signature pink boutique!)
🚗 Parking: A convenient Pay & Display long-stay car park is located directly behind us on Hyde Road, with additional on-street parking along Torquay Road.
🗺️ Boutique Travel: We are an easy destination drive for brides and prom parties traveling via the A380 from Exeter, Newton Abbot, Torquay, Brixham, Plymouth, and Cornwall.
Step inside our world for daily inspiration
Want to see our latest designer arrivals, behind-the-scenes shop magic, and real Pretty Smithy real-life love stories? Follow our journey online and tag along for ultimate bridal and prom inspiration!
✨ Follow Us on Instagram: @prettysmithybridal
💕 Join Our Facebook Community: Pretty Smithy Bridal & Prom
🎬 Watch Us on TikTok: @prettysmithybridal