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Bridal Boutique

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Paignton, Torbay

Our Boutique

We operate by appointment only

Book your appointment through our website

Our Gorgeous Bridal Boutique is situated in the heart of Torbay, on Torquay Rd in Preston, Paignton. We pride ourselves on our huge selection of dresses in our gorgeous spacious and luxurious bridal rooms. complete with a truly unique collection of wedding dresses and styles.

We are a size inclusive store - with samples in sizes 6 - 36 at the boutique ready for you to try. We have dedicated curvy collections for sizes 14-36.

We stock both one off and dresses to order from top designers, please head on over to our All Dresses page to see a huge selection of the dresses we have available.....

Paignton Wedding Dress Boutique
F262 Wilderly Wedding Dress

Our Ranges

We have a divine collection of over 200 gorgeous dresses at our spacious Paignton Bridal Rooms.


Our Premium collection includes exquisite gowns from: 

  • Gaia

  • Allure Romance by Allure Bridal

  • Wilderly by Allure Bridal

  • True Curve by True Bride

  • Dresses in this collection start at £1350 and go up to £2700

  • Some gowns in this collection are available off-the-rail to facilitate short timescales.

We also stock beautiful dresses from:

  • Brighton Belle by True Bride

  • Lilly

  • Millie May

  • Millie Grace

  • Angel Curve

  • Pretty Smithy

  • Dresses in these collections start at £599 and go up to £1999

Trying harder...

Here at Pretty Smithy we are really conscious of the impact we have on the world around us. 

We are really happy to say that we are now off-setting our Carbon Footprint via our partnership with Carbon Neutral Britain through sustainable tree planting projects across the world.

We also try our best to be as environmentally friendly as possible in our daily business practices:

  • We recycle over 95% of waste produced by the boutique

  • All bums here are wiped with recycled or bamboo loo roll :)

  • We are switching to biodegradable/plant based/ renewable cleaning products where-ever possible

  • Our electricity is supplied by an 100% renewable energy supplier 

  • Our gas is supplied by a supplier who uses 76% renewable energy sources ( when we can find 100% we will take it)

  • We use paper or card based packaging for accessories/shoes/veils etc. All dresses come with a free reusable gown bag.

We are a carbon neutral business

Top Tips for your Wedding Dress Appointment


Tania Robinson, Paignton

"Absolutely amazing 😍

I'd visited 4 or 5 wedding dress shops around Devon before I got the chance to head to Paignton. I wish I'd not even bothered with the other shops. From the moment I stepped through the door I felt at ease and confident.

As a curvier lady I was unenthusiastic about finding my dream dress as my previous experiences hadn't been great. Amy listened to what I wanted, gave incredibly useful input without pushing my requests aside which other shops had done before and helped my entourage and I pick out some stunning gowns to try.

I cannot say enough positive things about this fantastic, sweet shop. There is an free on street parking right outside and the dresses in store are amazing, with plenty of different styles and price points.

Honestly ladies don't waste you time going anywhere else.

Thank you so much Amy & the team for turning my experience around and making my perfect gown a reality."

Sharon Bidgood, Devon

"We visited this shop today for my daughters wedding and the whole experience was amazing. There is a fantastic range of dresses which were completely different to other shops, and they also had numerous plus size dresses as well ... which were fabulous.
Amy was so helpful and friendly she made it a wonderful experience for all of us . This has to be one of my favourite bridal shops"

Carole Ann, Devon

"I was privileged to help my daughter chose her wedding dress today.


From entering the shop to leaving we were treated like royalty.


Our host was Amy,whose knowledge was amazing ,along with recognising when a choice of dress was not suitable.

We can not fault Amy and the fantastic array of dresses in store.


Definitely worth a 5***** award."

Where are we?

We are located at 335 Torquay Road in Preston, Paignton, there is on street parking for an hour outside, and Preston Gardens Car Park is a 3 minute walk away.

With Preston beach just round the corner, and a coffee shop a few doors up the road - make an occasion of your wedding dress shopping!

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